Gyeonggi Province Creates Promotional Space Using Creative Sculptures, Featuring Regional Currency Campaign

[Suwon Ilbo = Reporter Park No-hoon] Gyeonggi Province announced on the 29th that it has newly created a creative outdoor sculpture plaza by utilizing billboards installed at the front gate of the provincial government building as a novel means of communication with residents.

The initiative is significant in that it transforms an ordinary signboard into a promotional space that creatively conveys somewhat rigid policies to residents in an easy and enjoyable manner.

The province selected its first communication and promotional theme as the limited-edition Gyeonggi regional currency (consumer support fund) policy aimed at revitalizing small-scale street merchants suffering from difficulties due to COVID-19.

The newly installed creative outdoor sculpture features Superman holding a Gyeonggi regional currency card and flying through the sky on top of the existing Gyeonggi Provincial Government billboard, alongside the text "Reviving street merchants with Gyeonggi regional currency." The card includes the phrase "Spend 200,000 won, receive up to 50,000 won," guiding residents to the limited-edition regional currency (consumer support fund) policy that runs through November 17.

By utilizing the image of Superman helping people in need, the province actively promotes the utility of regional currency in revitalizing small-scale street merchants. The province anticipates that the consumer support fund policy, prepared ahead of Chuseok, will serve as a precious spark of hope for the regional economy.

Going forward, the province plans to utilize the outdoor advertising plaza for policy promotion as a photo zone as well, and will host events in which tourists and residents visiting the provincial building can take photos and upload certified shots to their personal social media accounts, allowing provincial policies to spread organically.

Lee Kang-hee, head of promotional content for Gyeonggi Province, stated, "The policy promotion outdoor advertising zone we have created represents Gyeonggi Province's renewed effort to sublimate rigid provincial policies through sculptures in a novel way and take one more step closer to residents' level of understanding." He added, "We hope that whenever new promotional sculptures announcing provincial policies are revealed in the future, they will become communication spaces that receive the interest and affection of residents."