Suwon's city brand 'Happy Suwon' has been selected in the City Brand category of the '2007 Korea's Representative Brand Awards,' which honors the nation's top brands.
Suwon announced that 'Happy Suwon' won the grand prize in the City Brand category of the '2007 Korea's Representative Brand Awards' jointly hosted by iMBC, Donga.com, and Hankyung.com, surpassing competing local governments.
Happy Suwon secured first place with 43% support after the Selection Committee for Korea's Representative Brand Awards conducted voting from May 7 to 13 among 7 million internet users on city brands of all 172 local governments nationwide.
Suwon took diverse assets and marketed them domestically and internationally, and as the first basic local government to do so, officially established and proclaimed its city brand 'Happy Suwon' in 2003 to make Suwon a world-class city.
Happy Suwon embodies Suwon's identity and future vision.
'Happy' means joyful and cheerful, and represents the aspirations of all 1.08 million citizens for a mature life and serves as Suwon's goal moving forward as a word everyone loves.
The H in Happy Suwon stands for Harmonious (a happy city where people live together, Suwon), the a stands for Abundant (a city of rich culture and tourism, Suwon), and the p stands for Paramount (a city centered on the finest cutting-edge industries, Suwon). Additionally, p represents Prosperous (a city promising a prosperous future, Suwon), and y represents young (a young and dynamic city, Suwon).
A Suwon city official stated, "Taking this opportunity of winning the grand prize in the city brand category, we will make efforts to promote Suwon more widely internally and externally by introducing diverse advanced marketing techniques including ▲citizen integration marketing ▲video marketing ▲sports marketing and ▲vehicle marketing."
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