Yeoju City and Yeoju Agricultural Cooperative Joint Business Corporation (RPC) Jointly Promote "Royal's Mark Yeoju Rice" Marketing

Suwon NewsPublished 2026.04.02 10:14

Scaling up distribution channels for premium Yeoju rice through digital marketing cooperationMayor Lee Chung-woo: "We will work to increase farm household income and revitalize regional agriculture"

Mayor Lee Chung-woo of Yeoju City (second from left) and Jeon Gyu-je, representative of Yeoju Agricultural Cooperative Joint Business Corporation (RPC) (second from right), take a commemorative photo after holding a 'Joint Business Agreement Ceremony for Promoting and Publicizing Yeoju Rice Consumption'. (Photo=Yeoju City)

[Suwon Ilbo=Reporter Um In-yong] Yeoju City held a 'Joint Business Agreement Ceremony for Promoting and Publicizing Yeoju Rice Consumption' on the 31st of last month at the mayor's office of Yeoju City Hall.

The agreement was implemented through cooperation between Yeoju City and Yeoju Agricultural Cooperative Joint Business Corporation (Representative Jeon Gyu-je) to expand consumption of Yeoju rice and enhance brand value.

In particular, Yeoju Agricultural Cooperative Joint Business Corporation decided to strengthen digital marketing at Yeoju City's agricultural industry joint brand activation center.

Through this, the plan is to expand online-focused publicity and sales channels and further broaden consumer touchpoints.

Officials from Yeoju City and Yeoju Agricultural Cooperative Joint Business Corporation attended the agreement ceremony, and both organizations agreed to pursue joint marketing to strengthen competitiveness through online marketing of Yeoju rice.

With this agreement as an opportunity, the city plans to further strengthen brand awareness of the premium brand 'Royal's Mark Yeoju Rice' and actively pursue digital marketing strategies in response to changing consumer trends.

Meanwhile, Yeoju rice has inherited the tradition of being a royal court tribute product of Joseon based on its outstanding quality and taste, serving as Korea's representative premium rice, and has achieved first place in the 2026 Korean Brand Power (K-BPI) agricultural industry category and received recognition in the national industrial award agricultural product joint brand category.

Mayor Lee Chung-woo stated, "This agreement will be an important opportunity to widely publicize the excellence of Yeoju rice and secure stable online sales channels," and added, "Going forward, we will work to increase farm household income and revitalize regional agriculture through various cooperative projects."

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