Naver Webtoon Opens Relay Pop-Up "I Raised S-Class Hunters" with "Dungeon Break: Yongsan" Concept on September 23

Naver Webtoon announced on the 23rd that it has selected <I Raised S-Class Hunters> as the third work in its popular webtoon IP relay pop-up store series, and will operate the "Dungeon Break: Yongsan" pop-up store at Dopamine Station on the third floor of Living Park, iPark Mall in Yongsan, Seoul, from September 23 to October 15.

<I Raised S-Class Hunters> is a modern fantasy hunter series about Han Yu-jin, an F-class hunter who once only held back his successful S-class hunter brother Han Yu-hyeon, who gains the title of "Perfect Guardian" after returning through his brother's death, and saves the world together with the S-class hunters he raises. Based on a web novel original by author Geun-seo, the work has surpassed 780 million cumulative views globally and continues to enjoy high popularity.

This pop-up is designed around the setting of an unidentified gate opening at Yongsan Station, allowing visitors to directly experience the world of F-class hunter Han Yu-jin and the S-class hunters he raises in an offline space.

At the venue, visitors can find 50 new merchandise items being unveiled for the first time, including acrylic stands, can badges, and keychains, as well as complete volumes, collecting cards titled "I Raised S-Class Hunters Highlight Pick," and 10 types of photo cards available for purchase only at the on-site kiosk during the pop-up period. Merchandise from popular works such as <Maru the Puppy> and <Today's Han Yo-il is a Woman> will also be sold.

Three games available only at the venue have also been prepared. Visitors who participate in or win the games will receive special rewards such as character wallpapers and hunter licenses, and customers who purchase 70,000 won or more will receive an epoxy sticker pack as a purchase benefit.

The pop-up store will be open from 10:30 a.m. to 10:00 p.m., and will operate normally during the Chuseok holiday period from September 24 to 26 under the same hours.

The previous second pop-up, <Tears on Withered Flowers>, exceeded a maximum payment of 1 million won per customer and received an enthusiastic response, with random trading cards selling out early and requiring additional production.

Meanwhile, Naver Webtoon is expanding popular IPs discovered on its on-platform into animations, games, and merchandise on its off-platform, and is strengthening a virtuous cycle structure where these IPs broaden their fandoms and lead back to the platform.

Within the on-platform, Naver Webtoon has expanded reader touchpoints through digital services such as AI story chat "byUs" based on original creator approval and "Character Chat," and this relay pop-up store in the off-platform area is also an extension of the on- and off-platform linkage strategy that webtoon entertainment has pursued.

With this achievement as momentum, Naver Webtoon plans to flexibly present space composition, products, and events tailored to each work's characteristics and fandom response, thereby expanding the lifecycle of webtoon IP.