'Yeoju Tourism Tone-on-Tone Project' to Expand to All Administrative Sectors in Second Half

[Suwon Ilbo=Eom In-yong Reporter] Yeoju City, which has ambitiously been pushing forward the '2026 Yeoju Tourism Tone-on-Tone' project since the beginning of this year, is now expanding it to all administrative sectors in the second half, accelerating efforts to unify the city's image.

On the 17th, the city held a second collaborative meeting for '2026 Yeoju Tourism Tone-on-Tone' in the situation room on the 4th floor of City Hall with 37 representatives from relevant departments and related organizations in attendance, reviewing first-half achievements and discussing plans for second-half expansion.

The 'Tone-on-Tone' project is a core implementation initiative being carried out with consistency throughout the year to effectively promote Yeoju City's tourism brand 'Diverse Yeoju·Colorful Yeoju'.

During the first half, designated colors were continuously applied to banners, promotional materials, and signage at major tourist attractions and festivals, achieving positive effects in enhancing the visual unity of the city's image.

At this meeting, based on the successful establishment in the first half, the city agreed to expand the second-half designated theme colors—△Blue △Magenta △Orange—not only to tourism and festival promotional materials but also to administrative sectors overall, including internal reports and meeting materials.

In particular, this project will proceed without separate additional budget allocations, connecting with existing ongoing projects to reflect monthly theme colors.

The Yeoju Sejong Culture and Tourism Foundation, the nation's leading organization, shared the case of 'portable promotional items (umbrellas)' as an excellent example that received strong responses in terms of inducing actual tourist participation and creating appealing landscapes.

Kwak Ho-young, Director of the Culture and Welfare Bureau of the City, stated, "Since the first half, as banners with Tone-on-Tone colors have been gradually expanded, tangible results are appearing in enhancing the unity of the city's image," and added, "Continuous cooperation is necessary so that this initiative can naturally spread to the advertising industry and citizens."